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The One-Step Solution To Meeting Your 2017 Goals

December 29, 2016 by PopUp Play Leave a Comment

We’re just days away from the start to a brand new year! As you might know, lately, we’ve been celebrating all that we’ve accomplished in 2016. Now, though, we’re shifting gears to look to the future and set some goals for 2017. Of course, everyone has individual resolutions for the new year. We wanted to … [Read more…]

Posted in: Business Tagged: 2017, brands, business, goals, marketing, resolutions, work

Kid Comprehension: Do Kids Value Your Brand?

November 10, 2016 by PopUp Play Leave a Comment

Recently, we’ve launched a brand new blog series, Kid Comprehension. In this, we explore the trends, unique traits and methods to better reach, connect with and understand the future generation of makers, builders and consumers. The first installment of the series can be found here, in which we discuss how to maintain a child’s attention … [Read more…]

Posted in: Kid Comprehension Tagged: brands, generation research, generation z, kid business, kidpreneurs, millennials, mini makers, STEM, value

When It Comes To Intelligent Shopping, Moms Really Do Know Best

August 30, 2016 by PopUp Play 2 Comments

It’s no surprise that the decisions moms make affect more than just themselves, but also their families and lifestyles. These decisions cover myriad categories, such as what neighborhoods to live in, what sorts of toys children can play with and everything in between. However, at the end of the day, a lot of moms maintain … [Read more…]

Posted in: Consumer Value, Uncategorized Tagged: adweek, authenticity, brands, business index, commerce, consumer, convenience, cpg, custom, customization, honesty, shopper

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