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Kid Comprehension

Does Your Company Have What It Takes?

February 16, 2017 by PopUp Play Leave a Comment

One of the biggest annual events in the U.S. toy industry, Toy Fair N.Y., begins this weekend, and plenty of traditional and non-traditional toy companies alike will be attending and showing off their latest toys, games and knick-knacks. Last week, we discussed the effectiveness of one of the newest growing trends in the world of … [Read more…]

Posted in: Business, Kid Comprehension Tagged: business, Digital, On-Demand, Physical, Toy Fair, Toy Fair 2017, Toy Fair NY

Where Is The Future Of Playtime Headed?

February 9, 2017 by PopUp Play Leave a Comment

Every February, toy companies from across the nation travel to the New York Toy Fair, where all the big names in the toy industry convene to show off the newest, trendiest toys. We may not be a traditional toy company, but PopUp Play understands how this generation of kids engages and interacts with toys. We … [Read more…]

Posted in: Kid Comprehension, Kid Makers Tagged: Digital, Fabulous Beasts, LEGO, Physical, Spin Tales, STEM, tech, Toy Fair 2017, Toys

Kid Comprehension: Do Kids Value Your Brand?

November 10, 2016 by PopUp Play Leave a Comment

Recently, we’ve launched a brand new blog series, Kid Comprehension. In this, we explore the trends, unique traits and methods to better reach, connect with and understand the future generation of makers, builders and consumers. The first installment of the series can be found here, in which we discuss how to maintain a child’s attention … [Read more…]

Posted in: Kid Comprehension Tagged: brands, generation research, generation z, kid business, kidpreneurs, millennials, mini makers, STEM, value

Toy Trends: What Your Kiddo Really Wants This Year

November 3, 2016 by PopUp Play 2 Comments

2016 is drawing to a close and the holiday season is officially upon us! It’s time to start thinking about resolutions to make, events to prep and, lest we forget, gifts to give. Whether celebrating Christmas, Hanukkah, Kwanzaa or some combination of the three, chances are, you’ll be purchasing a gift for at least one … [Read more…]

Posted in: Consumer Value, Kid Comprehension, Kid Makers Tagged: anki, christmas, gifts, hanukkah, hasbro, Holidays, kwanzaa, magna tiles, mattel, smart games usa, square enix, toy trends

Kid Comprehension: How To Keep A Child’s Focus

October 20, 2016 by PopUp Play Leave a Comment

If you’ve been following PopUp Play for a while, you’ve probably seen us express how much we really love this generation of kids. After all, we are in the business of understanding how kids like to have fun. And, according to our fans, we’re doing a pretty good job. That’s why we’re starting a new … [Read more…]

Posted in: Kid Comprehension Tagged: coca cola, gen z, generation z, kid comprehension, kids, PopUp Play, tech, technology

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