One of the biggest annual events in the U.S. toy industry, Toy Fair N.Y., begins this weekend, and plenty of traditional and non-traditional toy companies alike will be attending and showing off their latest toys, games and knick-knacks. Last week, we discussed the effectiveness of one of the newest growing trends in the world of … [Read more…]
Every February, toy companies from across the nation travel to the New York Toy Fair, where all the big names in the toy industry convene to show off the newest, trendiest toys. We may not be a traditional toy company, but PopUp Play understands how this generation of kids engages and interacts with toys. We … [Read more…]
Recently, we’ve launched a brand new blog series, Kid Comprehension. In this, we explore the trends, unique traits and methods to better reach, connect with and understand the future generation of makers, builders and consumers. The first installment of the series can be found here, in which we discuss how to maintain a child’s attention … [Read more…]
2016 is drawing to a close and the holiday season is officially upon us! It’s time to start thinking about resolutions to make, events to prep and, lest we forget, gifts to give. Whether celebrating Christmas, Hanukkah, Kwanzaa or some combination of the three, chances are, you’ll be purchasing a gift for at least one … [Read more…]
If you’ve been following PopUp Play for a while, you’ve probably seen us express how much we really love this generation of kids. After all, we are in the business of understanding how kids like to have fun. And, according to our fans, we’re doing a pretty good job. That’s why we’re starting a new … [Read more…]