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Consumer Value

Why This Will Be The Year of AR And Kids

January 27, 2017 by PopUp Play Leave a Comment

2017’s Consumer Electronics Show (CES) has officially come to a close and boy, were there some intriguing tech gizmos, gadgets and games debuted. Some of PopUp Play’s very own had the opportunity to experience CES for themselves. We’ve even compiled a list of some of our favorite highlights to keep you in the loop of … [Read more…]

Posted in: Business, Consumer Value Tagged: AR, CES 2017, Living In Digital Times, Startups, tech, VR

Toy Trends: What Your Kiddo Really Wants This Year

November 3, 2016 by PopUp Play 2 Comments

2016 is drawing to a close and the holiday season is officially upon us! It’s time to start thinking about resolutions to make, events to prep and, lest we forget, gifts to give. Whether celebrating Christmas, Hanukkah, Kwanzaa or some combination of the three, chances are, you’ll be purchasing a gift for at least one … [Read more…]

Posted in: Consumer Value, Kid Comprehension, Kid Makers Tagged: anki, christmas, gifts, hanukkah, hasbro, Holidays, kwanzaa, magna tiles, mattel, smart games usa, square enix, toy trends

When It Comes To Intelligent Shopping, Moms Really Do Know Best

August 30, 2016 by PopUp Play 2 Comments

It’s no surprise that the decisions moms make affect more than just themselves, but also their families and lifestyles. These decisions cover myriad categories, such as what neighborhoods to live in, what sorts of toys children can play with and everything in between. However, at the end of the day, a lot of moms maintain … [Read more…]

Posted in: Consumer Value, Uncategorized Tagged: adweek, authenticity, brands, business index, commerce, consumer, convenience, cpg, custom, customization, honesty, shopper

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