When we first created PopUp Play, we set out with the goal of enabling kids to create their own toys. We’ve accomplished that goal, and along the way, we created tons of smiles and some amazing technology. Now, we’re setting our sights on an even more ambitious goal: bringing custom products to everyone. That … [Read more…]
We’ve written before about the unique challenges traditional brick-and-mortar retail stores currently face. Between steadily increasing consumer preference for e-commerce and standardization of manufacturing and delivery, companies are finding it more and more difficult to bring customers to their doors. And some are going far lengths to do so. Perhaps the most salient example of … [Read more…]
SXSW is far behind us, but the event has always been a pretty big deal for PopUp Play, since SXSW 2015 marked our public debut of the company. Even then, when we were a true B2C-focused startup, marketers and brand managers approached us at SXSW asking if our platform could make custom products for them … [Read more…]
It’s no surprise that the decisions moms make affect more than just themselves, but also their families and lifestyles. These decisions cover myriad categories, such as what neighborhoods to live in, what sorts of toys children can play with and everything in between. However, at the end of the day, a lot of moms maintain … [Read more…]