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Kid Comprehension: Do Kids Value Your Brand?

November 10, 2016 by PopUp Play Leave a Comment

Recently, we’ve launched a brand new blog series, Kid Comprehension. In this, we explore the trends, unique traits and methods to better reach, connect with and understand the future generation of makers, builders and consumers. The first installment of the series can be found here, in which we discuss how to maintain a child’s attention … [Read more…]

Posted in: Kid Comprehension Tagged: brands, generation research, generation z, kid business, kidpreneurs, millennials, mini makers, STEM, value

Maker Spotlight: Meet The Minds Behind One Of The Biggest Gatherings Of Kidpreneurs

October 27, 2016 by PopUp Play Leave a Comment

Did you know PopUp Play is in the middle of a huge celebration of today’s entrepreneurial kiddos? We’re not the only ones that love mini makers, though. This month, we’re featuring the founders behind the Acton Children’s Business Fair, Laura and Jeff Sandefer, in our Maker Spotlight series. Just what is the Children’s Business Fair? … [Read more…]

Posted in: Kid Makers Tagged: acton, acton childrens business fair, cbf, childrens business fair, kid business, kid entrepreneurs, kidpreneurs, mini makers

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