A building experience for modern kids!

With PopUp Play, the next generation of architects and engineers can discover the joy of building and designing from as early as age three.

WATCH VIDEO

From design to doorstep delivery in four easy steps.

Download

There are two ways to try the PopUp Play Build Lab: give our web-based version a spin or download the free app on an iPad..

Design

Build your own playhouse, shape it by adding doors, windows, and more. Make it completely yours by adding your own unique graphics.

Order

Once a child is happy with his or her creation, checkout can be completed in-app for quick and painless ordering.

Play

You’ll receive your very own creation shipped in a flat packed box in as little as three business days. Then the real-life play begins!

Custom Toys Built by Your Child

Multiple Models

Kids aren’t constrained to just one playhouse model, either! They can choose from castles, rocket ships, gingerbread houses, and more to come.

3D Design

Think outside the constraints of four lines. In the Build Lab, kids can have an authentic 3-dimensional design experience.

3D Design

Think outside the constraints of four lines. In the Build Lab, kids can have an authentic 3-dimensional design experience.

Unlimited Play

Kids can explore their digital design skills by creating an unlimited number of playhouses and even save them to a photo gallery to share with friends and family.

Unlimited Play

Kids can explore their digital design skills by creating an unlimited number of playhouses and even save them to a photo gallery to share with friends and family.

100% Custom

From structure to graphics to her very own name above the front door, your child’s creation will be entirely her own.

So many possibilities…

Castle

Gingerbread House

What’s Next?

Real life families love building real life toys

“My kids ask on multiple occasions if they can build a playhouse just because they love playing with the app.”

Alyssa and Ryan

Ages 4 & 5

“You remember the toys and adventures from childhood that leave an impression. This will be one of those things for our son.”

James

Age 5

“As soon as we made it in the app we knew it was too neat to not buy.”

Cole and Madison

Ages 3 & 6

“This was flawless, and a GREAT idea!”

Veronica

Age 6

The Press love us!

“By focusing on kids’ creativity as designers and engineers, it allows youngsters to control the entire process.”

“This isn’t an engineering exercise built into a toy, it’s a fully immersive journey through imaginationland that incorporates current technology and timeless design principles.”

“PopUp Play turns kids’ imaginations into real playhouses.”

Our playhouses are just the right size for big fun

  • Easy to set up – no tools or adhesives
  • 4 x 4.5 feet. One tower is 4.5 feet with roof
  • Made of sturdy ¼” craft fiberboard
  • Easy to break down for easy storage
  • Recyclable and ready to be colored on
  • Made in the U.S.A.