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The PopUp Play experience combines digital creation with physical, imagination-fueled play. It has captured the attention and loyalty of kids, families and press – and now we can help your brand leveraging our unique design platform!

Get in touch!

We’re the future of interactive customization

Today’s kids connect, learn and play in ways no previous generation has ever done before. They are price conscious, less brand loyal and are looking for personalized experiences:

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Source: Google Trends
 
Source: Toy Industry Association “top toy trends” – http://www.toyassociation.org/
 
Source: Wikipedia and Harvard Business Review
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Interest in “Companion Apps” over 5 years

 
Source: Google Trends

Consumer expectations for physical products are changing rapidly – if your physical product doesn’t exist in the digital space, and vice versa, then your customers will find a substitute.

Top Toy Category Trends

 
Source: Toy Industry Association “top toy trends” – http://www.toyassociation.org/

The 2015 and 2016 Toy Industry Association’s report on “Toy Trends categories” has confirmed that consumers are choosing toys with richer more fufilling participatory experiences. Notice that Popup Play sits solidly at the center of these categories for 2 years in a row…

The Four Realms of Experience

 
Source: Wikipedia and Harvard Business Review

It’s clear that in today’s experience-focused economy, businesses “…must orchestrate memorable events for their customers, and that memory itself becomes the product…”. When a family gathers together around a PopUp Play product, it interacts with them in all Four Realms of Experience, in their very own home – for days, weeks at a time.

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You think we only do toys?
Think again.

think

Our incredible customization and manufacturing platform can handle
your most ambitious and crazy ideas. Whatever you’ve got in mind, we want to hear it!

Amazing results

Your customers will have an authentic experience, and you’ll have an unparalleled
deepening of brand loyalty, 360-degree insight, and social media promotion:

children

Reach your younger
customers with a fun and 
authentic experience

house

Their custom designed 
product is a fixture 
in their home.

digital

A digital native 
experience for digital 
natives.

analytics

Gain insight 
into preferences 
and engagement.

Our incredible customization and manufacturing platform can handle
your most ambitious and crazy ideas. Whatever you’ve got in mind, we want to hear it!

Contact us today

Reach out to us today so we can start discussing how Popup Play can help you
reach your customer experience goals and bring new levels of engagement
and insight to the table for your brand.

Become a partner

Keep in touch

Whether a castle, a playhouse or something else, we have you covered.

See what all the hype is about!

Download and start designing.

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Questions? Comments? Email us at YAY@POPUPPLAYTOY.COM

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