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Where Is The Future Of Playtime Headed?

February 9, 2017 by PopUp Play Leave a Comment

Every February, toy companies from across the nation travel to the New York Toy Fair, where all the big names in the toy industry convene to show off the newest, trendiest toys. We may not be a traditional toy company, but PopUp Play understands how this generation of kids engages and interacts with toys. We … [Read more…]

Posted in: Kid Comprehension, Kid Makers Tagged: Digital, Fabulous Beasts, LEGO, Physical, Spin Tales, STEM, tech, Toy Fair 2017, Toys

Kid Comprehension: Do Kids Value Your Brand?

November 10, 2016 by PopUp Play Leave a Comment

Recently, we’ve launched a brand new blog series, Kid Comprehension. In this, we explore the trends, unique traits and methods to better reach, connect with and understand the future generation of makers, builders and consumers. The first installment of the series can be found here, in which we discuss how to maintain a child’s attention … [Read more…]

Posted in: Kid Comprehension Tagged: brands, generation research, generation z, kid business, kidpreneurs, millennials, mini makers, STEM, value

Innovation Celebration: Look What Our Girls Can Do!

October 6, 2016 by PopUp Play Leave a Comment

World Space Week is in full swing this week and we are thrilled to take part in celebrating the innovation in space and aeronautics that has been achieved! And apparently, so is NASA. The agency recently released a music video collaboration with Grace Potter that features a number of real-life NASA employees in their day-to-day … [Read more…]

Posted in: Space and Aeronautics, Uncategorized Tagged: education, NASA, STEM, WIA, Women In Aerospace, Women in STEM

5 Ways To Celebrate Space Week Without Leaving Your House

September 29, 2016 by PopUp Play Leave a Comment

If you’ve been following along with us recently, then you’ve probably heard about World Space Week and how we’re pretty excited about it. World Space Week officially kicks off Tuesday, Oct. 4 and ends the following Monday, Oct. 10. We can’t wait to jump into the conversation and celebrate space from all across the globe. … [Read more…]

Posted in: Space and Aeronautics Tagged: astronaut, Discovery Education, DIY, Explore, Generation Beyond, Halloween, Holidays, Lockheed Martin, Mars, NASA, space, STEM, World Space Week

The Magic School Bus Comes To Life With STEAM Lab Buses

September 13, 2016 by PopUp Play 2 Comments

Remember the days when the only purpose of a school bus was to transport kids from their neighborhoods to school and back again? Well, apparently those days are behind us, and buses are being used for all sorts of crazy things. Most recently: to house a STEAM lab at Summit Elementary School in the state … [Read more…]

Posted in: Education, Kid Makers, Uncategorized Tagged: 3D, education, school bus, STEAM, STEM, zSpace
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