Every February, toy companies from across the nation travel to the New York Toy Fair, where all the big names in the toy industry convene to show off the newest, trendiest toys. We may not be a traditional toy company, but PopUp Play understands how this generation of kids engages and interacts with toys. We … [Read more…]
Recently, we’ve launched a brand new blog series, Kid Comprehension. In this, we explore the trends, unique traits and methods to better reach, connect with and understand the future generation of makers, builders and consumers. The first installment of the series can be found here, in which we discuss how to maintain a child’s attention … [Read more…]
World Space Week is in full swing this week and we are thrilled to take part in celebrating the innovation in space and aeronautics that has been achieved! And apparently, so is NASA. The agency recently released a music video collaboration with Grace Potter that features a number of real-life NASA employees in their day-to-day … [Read more…]
If you’ve been following along with us recently, then you’ve probably heard about World Space Week and how we’re pretty excited about it. World Space Week officially kicks off Tuesday, Oct. 4 and ends the following Monday, Oct. 10. We can’t wait to jump into the conversation and celebrate space from all across the globe. … [Read more…]
Remember the days when the only purpose of a school bus was to transport kids from their neighborhoods to school and back again? Well, apparently those days are behind us, and buses are being used for all sorts of crazy things. Most recently: to house a STEAM lab at Summit Elementary School in the state … [Read more…]