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Could Engaging In-Store Experiences Be The Holy Grail For Struggling Brands?

April 20, 2017 by PopUp Play Leave a Comment

We’ve written before about the unique challenges traditional brick-and-mortar retail stores currently face. Between steadily increasing consumer preference for e-commerce and standardization of manufacturing and delivery, companies are finding it more and more difficult to bring customers to their doors. And some are going far lengths to do so. Perhaps the most salient example of … [Read more…]

Posted in: Business Tagged: consumer experience, customization, forbes, pop-up shops, wal-mart

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