When we first created PopUp Play, we set out with the goal of enabling kids to create their own toys. We’ve accomplished that goal, and along the way, we created tons of smiles and some amazing technology. Now, we’re setting our sights on an even more ambitious goal: bringing custom products to everyone.
That is why we are introducing PopUp Tech, a flexible software platform that enables anyone to create custom products online, delivered to their home within a week. In much the same way kids can create and customize their own digital-to-physical playhouses with PopUp Play, the platform can produce much more. From paper to plastic, toys to home products and everything in between: PopUp Tech is a turn-key solution for brands to offer an engaging custom product creation experience.
Our PopUp Tech platform is a way for brands to offer everything from collectibles to toys and even household accessories, all designed by their fans and customers. This is a unique experience that drives engagement with brands’ fans while enabling consumers to get what they want from the brands they love. This is something that we’ve been thinking about and putting into action for some time now, and while it’s still pretty fresh, we are beyond excited for its public debut.
PopUp Tech is its own standalone counterpart to PopUp Play, quite similar to our “PopUp Play Partnerships” we’ve been increasingly growing. We’re in the midst of launching our first branded partnership this summer, and we’re looking forward to revealing some of the other exciting partnerships we are working on soon.
Bryan Thomas, PopUp Play Co-Founder & CEO
P.S. To our existing PopUp Play fans, kids still have the opportunity to build and design their very own custom playhouses on the PopUp Play Build Lab app or website.