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Why Customization Is Key

April 6, 2017 by PopUp Play Leave a Comment

SXSW is far behind us, but the event has always been a pretty big deal for PopUp Play, since SXSW 2015 marked our public debut of the company. Even then, when we were a true B2C-focused startup, marketers and brand managers approached us at SXSW asking if our platform could make custom products for them … [Read more…]

Posted in: Business Tagged: adidas, amazon, consumers, customization, personalization, retail

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