toy trends – PopUp Play

Where Traditional Toy Stores Fail

February 23, 2017 by PopUp Play Leave a Comment

Tuesday marked the last day of Toy Fair 2017 and the beginning of some great conversations and learning with the world’s best in toys! As you may know, the toy industry as a whole has seen ample growth in the past few years, clocking in at an estimated worth of $26 billion in 2016. Yet, … [Read more…]

Toy Trends: What Your Kiddo Really Wants This Year

November 3, 2016 by PopUp Play 2 Comments

2016 is drawing to a close and the holiday season is officially upon us! It’s time to start thinking about resolutions to make, events to prep and, lest we forget, gifts to give. Whether celebrating Christmas, Hanukkah, Kwanzaa or some combination of the three, chances are, you’ll be purchasing a gift for at least one … [Read more…]