Interest in “Companion Apps” over 5 years
Source: Google Trends
Consumer expectations for physical products are changing rapidly – if your physical product doesn’t exist in the digital space, and vice versa, then your customers will find a substitute.
Top Toy Category Trends
Source: Toy Industry Association “top toy trends” – http://www.toyassociation.org/
The 2015 and 2016 Toy Industry Association’s report on “Toy Trends categories” has confirmed that consumers are choosing toys with richer more fufilling participatory experiences. Notice that Popup Play sits solidly at the center of these categories for 2 years in a row…
The Four Realms of Experience
Source: Wikipedia and Harvard Business Review
It’s clear that in today’s experience-focused economy, businesses “…must orchestrate memorable events for their customers, and that memory itself becomes the product…”. When a family gathers together around a PopUp Play product, it interacts with them in all Four Realms of Experience, in their very own home – for days, weeks at a time.